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This web site emilycanbake.com had the following on the homepage, "Learning how to cook, one meal at a time." We noticed that the webpage said " Im the special occasion nerd at work." It also said " Its possible Im more excited about a birthday than the actual person celebrating it, because it means I have to challenge myself. Its like I have to top the last one every time, or at least attempt it, because this blog isnt about being perfect at cooking and baking, but learning about it. Give me all the food ideas. Time for that Morpheus meme. What if I told you you could make samoas at home?." The header had baking as the highest ranking optimized keyword. It is followed by cooking, bake, and cook which isn't as ranked as highly as baking. The next words emilycanbake.com used was food. recipe was included but could not be viewed by search parsers.